Identity & Branding
Ruxx is a high-end fashion brand, providing luxury handmade rucksacks – a market that hadn’t been tapped into before. Firesnake Designs helped with design consulting, including months of planning, fine-tuning and trips to Italian fashion trade shows in London to discuss colours and materials.
The colours, logo and brand style were created along with a website and promotional lookbooks. The logo’s ‘X’ device also became the central motif of one rucksack model.