The first time I ever layed eyes on a pair of boxfresh Nike Airs was 1990, the life changing model was the classic white / grey / red colourway Air SCs.
These classics were designed by the multi-talented Bo Jackson (Baseball and American Football legend) when Nike basically invented the idea of Cross Training; using trainers for more than one discipline.
The advert from back then proclaims ‘Bo Knows’ and those in the know will view the re-release of these hi-sneaks as too long in the making.
These 2010 ‘Samurai’ pack editions use various texture combinations of rubber, plastic and even horsehair, the uppers using an almost holographic effect-pattern. Colour mix deep earthy brown and green with highlights being the orange-gold ‘straps’ and details.
The insoles and tongue badge dodge away from the standard 90s Nike / Swoosh logo and instead feature illustrations of a branch with leaves blowing in the wind and a fiery bird of prey. Nice touches all round on this.
A very limited release – not to everyone’s taste but for me these shoes are an original and inspired release at a time when the UK suffers from a lack of trainer design originality with bland sports shop colours.
Here’s the ‘Bo Knows’ ad which show the follow up SC IIs